Size: 50 Sticks. Ships in bulk packaging. A big, bold, full-bodied cup of coffee, with an aroma that lingers all day. Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different – it’s full bodied and flavorful, just like the Stabucks® coffee you know and love. We know. We say the words “instant coffee” and you immediately think of something lifeless and flat. No smell. Even less taste. We’re about to change all that. This is 100 Colombian arabica coffee, ethically sourced. To enjoy it, all you have to do is tear open a pack and add water. Let the coffee brew 10 seconds and stir. Then enjoy the rich, smooth taste, with that signature walnut-like taste found in great Colombian coffees. It’s all about the taste… Read the early reviews… FAST COMPANY’S “10 biggest java junkies” SMART MONEY”We sampled VIA for ourselves.” It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100 arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.